In this information age mass media claims considerable influence on our society. It has become a force of social and economic change in our country. Newspapers, television, radio, internet, mobile services are taking strides and their acceptance is increasing by leaps & bounds. Traditional ways of news reporting are changing with the advent of these new technologies. Media world is changing rapidly. Convergence journalism is going to become a new career opportunity for aspiring candidates.
Every other day, we find either a new daily or news magazine or a new television channel coming on the way. This itself shows the growing needs of well qualified journalists, not to speak of foreign establishments trying to enter the field in the India In this modern age of identifying UFOs, aliens and shooting up way-ward satellite in space, journalism has definitely a changed meaning. Nuances of journalism are changed extensively.
Though print-media has maintained its place, electronic media is the buzz word. Sting operations are in vogue. Any happening in any street , nook and corner of the world , is in your home, on TV screen, very next moment, literally, may it be lynching of an accused or foot-prints of a snow man.
In the present times of RTI (Right To Information) , nothing is more relevant with our lives, more than mass media. Also the relevance of theories and forms of communication to journalism practice is enhanced than ever before. People have got right to information of all kinds, be it a government law, procedure or a marketing proposition. Capability to communicate all sorts of information across cultures, has affected to the society, greatly. Making of mass media products, requires well-informed and trained persons. Mass media professionals have to employ methodologies and harness technological tools for influencing a specified or an unspecified mass audience.
Modern mass communication is indeed, both art as well as science. Mass media professionals have also to be responsible and responsive to mass audience, while narrating a story or conveying a message.
Media- print or electronic- has to be selected carefully, whether you want to entertain or inform or educate the people. Systematic knowledge and skills are essential for event management, print or electronic journalism, film making or radio and computer based multimedia productions.
When the whole world is becoming a global village, in this era of global competition, every inch of space is being utilized for advertisement, be it a small space on backside of vehicles or a grand wall of a sky-scrapper, or even a standing scrolling screen is erected in the small space of a corner anywhere.
So, literally, the whole world has become a giant canvass for advertisement. Indoor and Outdoor, both advertising is the fastest growing field in this global environment. For electronic media, one has to learn the techniques of ad-film making, while creative copy-building is required for a good print-ad also.
‘ A man is known by his company” goes the old adage, which is quite relevant today in this global environment, with a different dimension. One has got to be well connected to be successful. More the contacts, more the connections, more the success. For good relations, the knowledge of nitty-gritty of PR work is essential. Howsoever naturally affable a man is, there are some skills to be learnt, to be a successful PR man.
Demand for entertainment and mass media is increasing with faster economic growth and higher disposable income. Increased penetration of Internet and faster data access through broadband has enabled the emergence of new platforms for mass media delivery.
PROJECTED GROWTH OF MASS MEDIA IN INDIA (click here)
Here, NIMCJ is the best place for an aspirant of career in this creative field. We just don’t facilitate your acquiring degrees, but we impart knowledge and skills in a true sense, and that makes us different from others. For such, 24*7 reporting, live-wire energetic youth must have thorough training and latest gadgets and must have proper perspective. And that requires a lot more than simple training here and there. It takes more than teaching by simple tutors. It requires a dedicated team of highly qualified teachers. At NIMCJ, we not only have such teachers, but also have a panel comprising of experts from the field having in-depth and rich experience with them.
To understand operations and nitty-gritty of various mediums of mass communication, a balanced study of mass communication system is required. And NIMCJ is exactly the place for that.
Do join us and make a brilliant career in mass media.
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