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COURSE
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FOLLOWING AREAS
Print Journalism  
Television Journalism
Photo Journalism
Web Journalism
Radio Journalism
Corporate Communication

Advertising

Public Relations
 
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Course Name
 
   
 
   
  Semester I
 
Fundamentals of Communication
 
Methods of Communication
Nature of Communication
About Mass Media
Theories & Models of Communication
Tools & Patterns of Mass Communication
Reporting
 

Introduction to Print Media
News & Types of News
Practicals of Reporting
Editing
Introduction of Electronic Media
 

Electronic media & Political Culture, Scientific Communication

Patterns of Communication via Electronic Media
Radio as Mass Medium

Basics of New Media Technology
 

Basics of Internet Technology

Evolution and Growth of New Media
Web Journalism
Basics of Internet News
Analyzing Media Websites
Cost of setting up Online Publication
Marketing for Online edition
Description of web magazines
Contemporary Society of India Part-1
 

Basics of Economics
Local, Indian & World Economy
The Evolution of Business Dailies
Constitution of India
Media Laws
 

History of Press Laws

Defamation
Law dealing with Obscenity
Official Secret Act, 1923
RTI, 2005 & IT Act 2000
Working Journalist Act 1955, Cinematography Act 1953
Copyright Act, Trademark Act, Patent Act
Media and Public Interest Litigation (PIL)
Right to Education Act, 2010
 

Semester II
 
Fundamentals of Mass Communication& Development Communication
 

Definition, Characteristics, Features & Scope

Functions of Mass Communication
Social, Cultural & Future of Mass Communication
Development: Parameters, Experiments & Case studies
Editing
 

Concept & Importance of Editing
Editing Techniques in Print & Electronic Media
Adobe Premier Pro
Adobe Photoshop
Electronic Media Production & Journalism
 

Television Journalism
News Collection, Writing & Editing
Video Production
Radio
Cyber Journalism
 

Internet, Types of Internet

Browsers, search engine, MS-Office, Newspaper editing software

Cyber Journalism
Concept, Online Editing, Content Writing, Photoshop, Blog-creation, maintenance, updates and uses
Advertising, PR & Corporate Communication Part-1
 

Evolution, Growth, Socio Economic evolution of Advertising

Agency Media interface

ASCI and media laws concerning advertising
Evolution of PR
Theories of PR
PR Tools & Writing for PR
Corporate Communication Concepts & Processes
Contemporary Society of India Part-2
 
Social Set-up of India
Political Set-up of India
Administrative set-up of India
Centre and State Relations
  Semester III
 
Communication Research
 

Definition, role, function & scope

Research Design
Methods of Communication Research
Data Collection Tools
Media Research as a Tool of Reporting
Advance Technology of Reporting
 

Reporting
Writing Style
Focus on Live Assignment
Editing (Quarke Express & FCP)
Translation
Photo Journalism
Advance Technology of Electronic Media
 

Concept Development
Script Writing
Story Boarding
Camera Techniques
Lightining Techniques
Sound Techniques
Radio Production (Sound Forge)
3D Animation
Advertising, PR & Corporate Communication Part-2
 

Advertising Tools & Practices

Brand Management & Brand Building
Media Characteristics & Marketing
PR & CC Strategies
Tools of PR & CC
Media Relations & Case Study for PR & CC
PR Through Technology
PR Through corporate assignment / partnership

Documentary Film Making & Film Appreciation
 

Types of Documentaries

Editing, Compositing & Encoding
History of Indian cinema
Case study of Film Appreciation
  Semester IV
 
Print & Electronic Media Editing
 

Croma Keying
Pagemaker
Multimedia Journalism
Advance Technology of Print & Electronic Media
 

News Reporting, Anchoring

Web Journalism
Sound Recording
Radio Productions
Specialized Features
 

Media Strategies

Case Studies

Media Management
Project / Dissertation
  Specialized language teachings in English & Gujarati and translation technique course in English &
    Gujarati would be an added advantage for our students.
   
   
   
  STUDENT'S ZONE
  Placement Details of our
2nd Batch students
  ACADEMIC CURRICULUM
  PHOTO GALLERY
  CAMPUS
& INFRA. FACILITIES
 
 
 
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