Broadcast Journalism is a field of Mass Communication and Journalism where information is sent to masses through electronic media like Radio, TV and the World Wide Web.
Broadcast journalism saw its peak with the advent of Radio Journalism. NIMCJ strongly believes in the power of modern day radio and strives to be a pioneering radio journalism institute of India among other things.
In this blog we give you a brief outline of broadcast journalism in India, how did it come into being and how did it take off.
Broadcasting began in India with a private radio service in the city of Madras, Chennai. In the same year, the Indian Broadcasting Company got a licence to broadcast by the British Government, to open Radio stations in Mumbai and Kolkata.
The company filed for bankruptcy, this led to the colonial government taking over and operating it as the Indian State Broadcasting Corporation.
The Indian Broadcasting Corporation was renamed All India Radio (AIR) and was placed under the Department of Communications.
With the independence of India AIR was made a separate Department under the Ministry of Information and Broadcasting. National integration and the development of a "national consciousness" were among the early objectives of All India Radio.
Television was introduced.
The Indian government was reluctant to bring in Television because it felt that a poor country like India could not afford it. Television was yet to show its worth in the broadcasting process.
Television broadcasts started from nation’s capital Delhi in September of 1959 as part of All India Radio's services.
Programs were broadcast twice in one week for one hour every day on topics such as societal health, duties and rights of citizens, traffic and road sense, etc.
The topics of broadcasts were expanded to include a school educational television project. Indian films and programs consisting of musicals from Indian films joined as the first entertainment programs.
A limited number of old U.S. and British shows were also telecast.
The government of India carried out the first test of satellite-based television through the SITE program. SITE (Satellite Instructional Television Experiment) was designed to see whether satellite-based television services could play a role in socio-economic development. These TV programs dealt mainly with school education, agricultural issues, planning and national integration.
The government constituted Doordarshan, the national television network. This was a significant event in the history of Indian television, later advertising started on Doordarshan.
Commercialization of Doordarshan paved the way for the development of soap operas, situation comedies, dramas, musical programs, quiz shows.
This year saw the International satellite television being introduced in India through CNN by its coverage of the Gulf War in 1991.
Hong Kong based StarTV (now owned by Rupert Murdoch's News Corp.) started broadcasting five channels to the Indian subcontinent using the ASIASAT-1 satellite. Cashing into the growth of the satellite television audience, a number of Indian satellite-based television services were launched between 1991 and 1994, among them was ZeeTv the first Hindi Channel.
To know more on Radio Journalism visit https://www.nimcj.org/Radio.html
10 May 2019
Post by : NIMCJ