Out of home advertising, also known as ooh advertising, is something we all experience daily, but might not know consciously the technical terms related to it. OOH Advertising is the latest word used for traditional marketing called outdoor advertising. In this article, you will learn about this form of marketing more closely.
It is a form of advertising which targets to reach masses while the audience is outdoor aka on the move. The most common formats to display Out-of-Home Advertising are listed below:
Digital screens (digital out of home advertising)
Point of Sale display
Big brands leverage the many benefits by using the potential of outdoor media advertising.
Each marketing campaign has a milestone to achieve and to achieve the predefined milestone, you must choose the right medium. The out of home advertising is perfect to run campaigns that focus on generating brand awareness.
If you want to convey a specific message or run a complex advert, then outdoor advertising is not for you.
Your targeted audience will see an ooh advertisement for a few seconds or minutes. Thus, it is difficult to convey something unusual.
OOH Advertising is expensive and if you do not use careful planning and strategy, then your money will be wasted. Read on to learn about the top 4 tips to maximize returns over investment:
1. Focus to start a conversation
As mentioned earlier, the planning needs to be clear to increase returns with your outdoor media advertising. A goal to be achieved with this form of marketing should be to start a conversation. The graphics, punchline, etc. should be defined to meet this goal.
2. Make it sharable
Try to make your advert sharable to create a buzz. There are many ways to encourage viewers to record and share it. One of them could be innovation.
3. Less is more
Generally, novice marketers want to convey everything within a single billboard. They expect that after running an out of home advertising campaign, their phone will keep on buzzing. Thus, they want to put punchlines, graphics, and a call to action (CTA); everything in their advert. Relax! The marketer must focus more and more on graphics with a single line that makes a difference. Avoid CTA and any additional text that may make it messy. Remember, your OOH advertising is a way to start a conversation with your audience. Other types of advertising will lift up your message and increase leads.
4. High traffic is a must
To maximize returns, people often try to reduce costs and this is possible by targeting cheaper outdoor sports for outdoor marketing. In case of out of home advertising, choose an area/place, that is crowded or face more footprints and eyeballs.
These are the top tips to maximize your ROI with OOH advertising.
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15 Nov 2019
Post by : NIMCJ