Popular Types of Mass Media
Mass media is a technology or medium that is used to reach the masses. Using written, broadcast, or oral means of media, masses can be reached. With increasing technology, more carriers on which the news or information can be disseminated are coming into the picture. This encourages many passionate students to enrol in the best mass media colleges in Gujarat.
If you, too, are thinking of joining a mass media college, you must know about major types of mass media.
What is Mass Media?
Mass media refers to the means of communication that reach a large audience, including television, radio, newspapers, magazines, and the internet. It serves as a powerful tool for conveying information, entertainment, and education to the masses.
Mass media encompasses various forms, each with its unique characteristics and advantages.
1. Print Media
- The most common type of mass media is print media. For ages, it has been in existence.
- Some of the common examples of print media are:
- Newspapers
- Magazines
- Billboards
- Coupons
- Brochures
- Books
- Leaflets or pamphlets
- Journals
- And more
- As print media uses written communication to disseminate information to the masses, the mass media college that takes courses on print journalism covers more on effective written communication, editing, publishing, and other skills.
2. Traditional Media
- You can say this is one of the oldest types of mass media.
- Usually, this form of mass media is used to transfer knowledge, ritual, religion, culture, etiquettes, etc. to the next generations.
- People use different languages and forms as part of traditional media such as:
- Stories
- Dramas
- Regional songs and dance forms
- Public fairs
- And more
3. Electronic media
- It is one of the most popular types of mass media in the world in this century.
- It is also known as broadcast media or electronic broadcast media.
- It is used to share news, entertainment, knowledge, etc.
- Some of the common forms of electronic media are:
- Radio
- Television
- Movies
- And more
The best mass media colleges in Gujarat offer multiple courses that can provide job opportunities in the electronic broadcast media industry.
4. Digital Media
- It is the most popular media type nowadays.
- This is one of those rare types of mass media, which share information with the highest speed. You can broadcast a show live and share any news in real time. This is the power of digital media.
- This media uses multiple media types such as graphics, animations, videos, audio files, text, etc. It means digital media can include all three forms of mass media, which is written, oral, and broadcast.
- Some of the common and known examples of this type of mass media are:
- Newswires
- OTT platforms
- Digital videos
- Websites
- Emails
- Online forums and communities
- Blogs
- And more
This is one of the most popular types of mass media. Therefore, the best mass media colleges in Gujarat offer multiple courses to help students to get started with their careers and succeed.
Why is Mass Media Important?
Mass media holds immense importance in today's world for several reasons:
- Information Dissemination: Mass media acts as a primary source of news and information, keeping the public informed about global events.
- Education: It serves as a platform for educational content, enriching knowledge and fostering learning.
- Entertainment: Mass media provides a wide range of entertainment options, from movies and music to TV shows and online games.
- Social Influence: It has the power to shape public opinion, influence attitudes, and mobilize social movements.
- Advertising: Mass media is a crucial avenue for businesses to promote their products and services.
Functions of Mass Media
Mass media performs several essential functions:
- Surveillance: Gathering and disseminating information about current events and developments.
- Interpretation: Providing analysis and context to help the audience understand complex issues.
- Socialization: Transmitting cultural norms, values, and behaviors to society.
- Entertainment: Offering diverse forms of entertainment to cater to different tastes.
- Correlation: Helping individuals make sense of their roles and responsibilities in society.
Characteristics of Mass Media
Mass media exhibits distinctive characteristics:
- Wide Reach: It can communicate with a vast and diverse audience simultaneously.
- Rapid Transmission: Information spreads quickly through mass media channels.
- Selective Exposure: Audiences can choose the content they wish to consume.
- Visual and Auditory: Mass media utilizes various sensory modalities, such as visuals and sounds.
- Influence: It has the power to shape opinions, attitudes, and behaviors.
Advantages of Mass Media
The advantages of mass media are multifaceted:
- Information Accessibility: It provides easy access to a wealth of information.
- Global Connectivity: Mass media connects people worldwide, fostering a global community.
- Education and Awareness: Mass media educates and raises awareness on various issues.
- Entertainment and Relaxation: It offers relaxation and recreation options.
- Advertising and Marketing: Businesses leverage mass media for effective advertising.
Mass Media Communication Careers
A degree in mass communication opens doors to an array of exciting careers, including:
- Journalist: Reporting news for newspapers, TV, or online media.
- Broadcasting Specialist: Producing and presenting radio or TV programs.
- Public Relations Specialist: Managing communication between organizations and the public.
- Advertising Executive: Creating and executing advertising campaigns.
- Social Media Manager: Overseeing an organization's online presence.
Conclusion:
Mass media is a dynamic and influential force that shapes the world we live in. Understanding its significance, functions, and various forms is crucial in navigating the information age. Whether you're considering a career in mass communication or simply want to stay informed, the world of mass media offers a wealth of opportunities and knowledge.
Contact NIMCJ to know more about the mass media and its career opportunities
04 Oct 2021
Post by : NIMCJ
