If some of your best traits include communication skills, persuasive tactics and an inherent liking for people and social groups, Public Relations is the course you're looking for. The Indian PR Industry grew at a rate of 19.3% from FY12-16 and is expected to further grow at a rate at about 17% from FY18 - FY20.
Public Relations (PR) is the practice of forming and maintaining a positive impression of the concerned individual or organization in front of the target public. A career in Public Relations involves strategizing communication in such a way that it benefits the reputation of client and increases stakeholders' trust. Public Relations manager, thus, acts as an advocate between the two.
Specialization in Public Relations from NIMCJ will enhance the student's verbal and written skills which will later be needed in his/her career while dealing with media people and drafting press releases. A Public Relations professional will not just be a mediator but also the face of organization. Also, since Public Relations is an unpaid form of communication, it requires greater expertise to make its campaign successful as opposed to paid Advertising where the one with money is king. Students will thus be trained to think creatively and proactively in the institute of Public Relations (PR).
The Indian PR Industry is expected to grow at a rate at about 17% from FY18 - FY20
Scope of careers in Public Relations courses in India can also be spread to its sister wings of client servicing, press release writing, account planning and media planning, buying & selling. Thorough knowledge about all aspects of Public Relations will be imparted to students by the institute with the help of real life case studies and guest sessions from successful professionals.