National Institute of Mass Communication & Journalism, Ahmedabad

 

Communication is part of any business or organization, but corporate communication is a bit different. It signifies creating a brand identity and using it while communicating with the external and internal audience like customers, prospects, stakeholders, employees, etc. Corporate communication reflects how a business communicates with its stakeholders.

Corporate communication has become so vital that now you can find a corporate communication course in mass communication colleges in India.

Major Benefits of Corporate Communication

Each leading mass communication college in Ahmedabad offers one or more corporate communication courses because it is very important. It offers multiple benefits such as:

• It helps in crisis management
• It contributes to building a company culture
• It helps in reducing client and employee attrition
• It helps in increasing brand popularity

Types of Corporate Communication

There are two types of corporate communication:

1. Internal and

2. External

It can also be categorized into the following categories:

• Written: Email, reports, marketing material, internal knowledge base documents, social media posts, etc.
• Spoken: Videos, interviews, announcements, etc.
• Other: Graphics, illustrations, etc.

Why is Corporate Communication So Important?

• The competition in the corporate world is way too fierce.
• Businesses communicate with more entities like media houses, PR companies, recruitment agencies, international businesses, etc.
• Employee attrition is very high.
• Chances of miscommunication that damages brand reputation are very high.

Why is Pursuing a Corporate Communication Course Beneficial?

• Businesses need professionals that hold expertise in written, spoken, and other forms of corporate communication.
• The mass communication college in Ahmedabad covers all forms of corporate communication in the corporate communication course offerings to make you job-ready.
• After completion of the corporate communication course, you can join any company with a handsome package.

Required Skills:

• Brand identity creation
• Public speaking and presentation
• Writing
• Articulating
• Critical thinking

Scope of Career

There are several job opportunities available after successfully completing your corporate communication course. Depending on skills and interest, you can choose to take a job in any of the following fields:

• Public relationship management
• Human resource management
• Project coordination
• Customer success management
• Marketing and advertising
• Public speaking
• Business coaching
• Cross culture communication
• Recruitment

Salary

Depending on the specialization pursued from a mass communication college in Ahmedabad and your skill level you can earn. The common salary packages as per the industry standards are as below:

• Entry level: 60,000 to 1,20,000 INR/Annum
• Mid level: 1,30,000 to 5,80,000 INR/Annum
• Senior level: 6,00,000 to 11,50,000 INR/Annum
• Expert: 12,00,000 or more INR/Annum

Conclusion

Corporate communication is vital for all scaled businesses. This has opened doors of opportunities for many aspiring corporate professionals. Pursuing the right corporate communication course can help you go a long way in your career. NIMCJ is a leading mass communication college in Ahmedabad, which offers the best corporate communication course along with guidance to choose the right career path. To know more about this college and the courses it offers, click here.

Read Next Blog:

Automated Journalism: Threat or Boon for Journalists

---

---