Corporate Communication is considered as the upper stage of public relations. Careers in corporate communication revolve around strategic communication done within a corporate organization where main focus is on investor relations, government relations and media relations. Corporate Communication works in close co ordination with the Human Resource department of the company.
Course in corporate communication provided by our institute is suitable for people with sophisticated communication and polished people skills. Students enrolled in this course at the institute will be taught about various ways in which corporate bodies function and how to tackle tricky situations arising in different circumstances. Applicants with strong interpersonal skills should consider building their career in corporate communication. It is growing at an exponential rate in our country.
A career in corporate communication would involve taking up either of these activities for an organisation - Event Organization, Product and Brand Communication, Integrated Communication, Crisis PR or Lobbying. Corporate Social Responsibility (CSR), Corporate Sponsorship, Corporate talk and engagement, Staff engagement activities and preparing corporate media kits are some of the core activities and key performance areas of corporate communication department and communication consultants. Constant communication strategy making is a regular task of the communication manager with close direction, supervision and involvement of top management of the organization.