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Learn about Different Types of Advertising

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Learn about Different Types of Advertising

Learn about Different Types of Advertising

There are many forms of advertising and to successfully reach your targeted audiences, it is necessary to define the advertising methods and platforms to be used. To maximize returns, you need to choose the platform that can let you reach a larger segment of audiences multiple times and that also at cost-effective rates. Being creative with your ad material can help you increase your reach and engagement as well as you will be succeeded in leaving a long-lasting impression on your audiences.

To choose the best advertising method, we have briefed the Top 6 Forms of Advertising:

1. Online

There are many online channels such as website, blog, etc., which provides an affordable way to advertise your offerings. You can improve your search engine rankings or run paid ad campaigns to increase the reach of the marketing message. It also lets you measure the effectiveness of your campaigns.

2. Newspaper

This is one of the most effective traditional advertising methods. You can feature a portion or full-page display ad or give a classified ad in the specific classified column. This type of advertising will also let you reach a larger audience. There is no clear way to gauge the reach of the advertising campaign published in the newspaper.

Read Related Blog: What are the Advantages of Advertising in Print Media

3. Television

Marketers love this form of advertising as they can reach diversified audiences. Although it is one of the most expensive types of advertising, it is effective as well, specifically, in generating brand awareness and building a brand. The television ad can be charged based on various factors such as the length of the ad which can be 20, 30, or 60 seconds; television program and its TRP, timeslot, etc.

4. Radio

If you know your targeted audience must be listening to the radio, then this advertising method can be really effective. Radio ads are often cheaper than television ads, but equally effective due to its creativity. If you know your targeted audiences listen to a specific station or two, you better relay ad on that channel only to save money yet increase reach.

5. Magazine

This advertising platform is one of those rare forms of advertising that serve a targeted audience with a specific interest. For example, a sports magazine will be read by sports lovers, sponsors, etc. This is also one of the most effective types of advertising as it can let you focus on a specific interest group as well as increase the memorization ratio with frequent ads in the same magazine.

6. On the wheel advertising

This is one of the latest forms of advertising. It is also known as on the go and transit advertising. You can put your advertising banners on auto, cab, and other vehicles that give space to the market on rent. One of the traditional advertising methods, called, cycle marketing is also this form of advertising.

These are the top 6 effective types of advertising. You can choose the one based on your needs and budget.

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What Skills and Education Do You Need For A Career in Advertising


26 Nov 2019

Post by : NIMCJ