National Institute of Mass Communication & Journalism, Ahmedabad

The Global Village is the term coined by the world-famous theorist, Mr Marshall McLuhan. This legendary man did a lot many things in the media industry. This term, "The Global Village", was coined by him to indicate “One Market Under God”. In simple words, it indicates mass consumption of images, media, and content by the global audiences. It took a little longer for the world to adopt the platform of global media, but finally, the world is changed. The evolution in journalism has begun in many countries and these countries are those that have adopted rules of 21st-century journalism.

Since late 1990, in India, liberalization about the mass media and communication started. In India, the government and media fraternity allowed entry of international, specifically speaking Western channels. Not only in India, in many countries, but this fact is also accepted that 21st-century journalism is not limited or restricted to one city, state, or a nation. It is now influenced by the global factors and that’s the reason the citizens of any country must have access to the global media, content, and images. Some of the African states have also started welcoming this evolution in journalism. Of course, there are some countries like China that are still behind in this momentum and still restrict countrymen from accessing global media.

If we talk about India, our audiences consume all international content via different mediums. From print magazines to channels like CNBC, BBC, CNN, National Geography, Discovery, etc. have started serving international content to the consumers. The Indian media is now in competition with the global players and that is why Indian journalism in the 21^st century is way more different than it was in the early 90s and before. Now, the focus of journalism in India is moved towards serving more mature content to the audiences. Now, the journalism is not about just passing the news, it is about taking responsibilities more seriously and work as the representatives of the public. The 21st-century journalism in India evokes discussions and debates on the economy, politics, social science, and other issues. The media industry is focusing on educating the Indian audience about ongoing things across the world.

The Global Village has brought revolutionary changes in both, journalists and consumers in India. Today’s audience has easy access to the internet and that’s why fact-checking is really important for any media person to make sure only evident news is relayed to the audiences. The invention of satellite TV is bringing more revolutions in this industry. All these have increased the responsibilities of the journalists. Thus, it is really important for aspiring journalists that they understand the core of Indian journalism in the 21^st century. NIMCJ (National Institute of Mass Communication and Journalism) is one of those few institutes that teach The Global Village concept based journalism to its students. For more details about NIMCJ and its courses in mass media and journalism, please get in touch.

Read Related Blog: Timeline of the Evolution of Mass Media

---

---