National Institute of Mass Communication & Journalism, Ahmedabad

The 21st century is the era of globalization and to achieve success in the world of globalization everyone emphasizes on strong communication. It is essential to have strong corporate communication skills to thrive in success in any business these days. Thus, organizations hire professionals that have certification in this field or mass communication received from a renowned corporate communication institute. If you are in pursuit of a successful career, you must check this out to know the scope and opportunities with strong skills in corporate communication.

What is Corporate Communication?

To identify shining corporate communication career opportunities, you must want to know what it is actually.

It is an approach to communicate internally and externally about the company values, offerings, messages, etc. in a positive manner. It also includes orchestrating a positive brand image of the company with strong corporate communication. The corporate communication includes communication with all stakeholders of the organization as well as with other organizations such as media, digital marketing platforms, government bodies, etc.

What is the Role of a Corporate Communicator?

The person that takes care of corporate communication is called Corporate Communicator. He is responsible for various things. Some of the key responsibilities of him are listed below:

●        Communicate with direct and indirect stakeholders in a positive manner to build an affectionate brand of the company

●        Draft content for websites, social media platforms and other digital and print media platforms

●        Building relations with key personnel

●        Plan proactive internal and external communication

●        Monitor the public image of the company and take the required steps to orchestrate the same

●        Lead customer care and other public communication

●        Identify critical situations and act fast to avoid any negative impact

●        Listen and communicate the feedback of staff, customers, and media and pass it to the management

●        Advise and coach company executives to communicate professionally

As you can see the role of a corporate communicator is crucial and that is why corporate communication career opportunities are also abundant.

What is the Career Scope in Corporate Communication?

In India and in other foreign countries, the corporate world is growing faster. Now, communication is not restricted to locals; the companies communicate with global providers, vendors, partners, investors, and other key personnel. Thus, the need for a corporate communication expert is high.

There are some companies that have dedicated departments that take care of corporate communication activities. In small and mid-scale companies, an expert corporate communicator takes care of all activities related to it.

How to Make a Career as a Corporate Communicator?

You can pursue a degree or diploma course in mass communication with a specialization in corporate communication from a renowned corporate communication institute like NIMCJ. You need to focus on cultivating skills such as language, soft skills, networking, time management, etc. to become an expert.

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