National Institute of Mass Communication & Journalism, Ahmedabad

 

Have you heard, “The first impression is the last impression”?

That explains the Halo effect at its best. The halo effect is a human tendency of assuming and relating certain traits to the person based on the first impression. It means when you see a good looking woman, you connect some traits to her unlike relating traits to a woman with a messy appearance.

The same applies to the social media halo effect.

What is the Social Media Halo Effect?

• The social media halo effect is a kind of psychological marketing.
• It creates an impression about a person or brand on social media depending on the posts you publish, and the quality of graphics, video, and content.
• Depending on the first appearance, the social media users or followers make some assumptions and correlate some traits to the person or business.
• This can be positive marketing or negative marketing.

Social Media Halo Effect Benefits Marketers

Create a Professional Brand

• The social media halo effect can contribute to building a professional business or self brand.
• It can project your business as a bigger and better business in the industry.

Create a Loyal Followership

• The right use of the social media halo effect will build an unforgettable image of your business among social media users.
• It will also attract people to follow your business and connect with you more often.
• It not only increases rapid followership, but also increases engagement and a loyal follower base.

Increase Lead Generation and Sales

• The social media halo effect will present your business as one of the leading brands in your industry.
• This will encourage people to learn from you or buy products that you endorse.
• This will result in better lead generation and sales rate.

How to Take Advantage of the Social Media Halo Effect?

There are multiple tricks and techniques to use the social media halo effect in your favour. The mass communication and journalism colleges often cover the best practices of digital marketing, including the social media halo effect.

Some of the popular tips to leverage the full potential of this effect are briefly explained below:

Use Models

This is the simplest yet the most expensive form of marketing.
You can use good looking or popular models to endorse your offerings.

Use Influencers

Influencers on social networking platforms have a huge fan following and therefore, they can amplify the results of the social media halo effect.
You can have paid partnership or cross selling options to take the help of an influencer to promote your offerings.
You can also use interviews, video sharing and similar techniques to use an influencer for a social media halo effect without investing a lot of money.

Use Your Skills and Versatility

You can take advantage of the social media halo effect of having a tidy profile with engaging graphics and videos.
You can also hire a graphic designer to publish high quality posts in your niche with impressive content.
This will create your brand as a niche expert and give the benefits of the halo effect.

Learn more about the social media and halo effects from NIMCJ.

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